Our partner from the United Kingdom – Technology Trust – has announced one of the slightest brand updates of the year – shortening its name to Tech Trust.
The change of name, though subtle, better reflects the nature of digital services today as well as Tech Trust’s own offerings to the charity sector.
New offerings on the horizon
The decision comes as the charity looks to develop new services that better match the third sector today. Two such projects in the pipeline are a combined digital self-assessment / signposting tool and a marketplace for tech suppliers to UK charities – both expected in early 2018.
“The logic behind the name change is that it better represents us as an organisation today,” explains Richard Craig, CEO. “Tech has increasingly come to encompass the modern, digital environment that every charity should embrace whereas technology describes the older, physical infrastructure stuff that only a subset of any organisation is involved with.”
“As the scope of our products and services change to represent the new world of digital, cloud-based solutions, it makes sense for us to give ourselves a slight brand refresh.”