Social media are continually evolving; their growth, development, and integrations are predicted to continue. It’s necessary to keep up with this evolution, follow the trends, and stay on top of our audience’s information needs.
We can expect the further development of social networks with the so-called social graph, and without it, like messenger apps, discussion boards, and/or a majority of forums. Social services will make an effort to provide users with more personalized and intimate experiences, so people will see only content that is willing to interact with. Meanwhile, users are switching to platforms where users have more control over their own feeds.
At this webinar, you may learn about major Social Media trends in 2020:
✅emerging Platforms (Byte, TikTok, Telegram),
✅how activists and media can use them,
✅trending formats (Stories, QuestionPics);
✅changes in algorithms,
✅useful software for planning and social media management;
✅Interactive formats (creating polls, games, live streams)
Q & A:
During the webinar, you asked many interesting questions. Here are Franak’s answers with many useful links:
Have you any information about what social media platforms do use people with visual impairment mostly?
I am not the right expert on this topic, but I think – that most of the popular platforms offer or features for people with visual impairment. `More critical – devices: do they support zoom, voice navigation, a screen reader like Apple’s VoiceOver. It solves the problem of primary navigation, understanding the content, like simple pictures, but such users are still unable to consume complexed videos, GIF’s or memes. I guess Facebook does the best job; they have a feature that generates a description of a photo using artificial intelligence; Twitter is also very adjustable. Visual platforms such as Instagram, TikTok, and Snapchats – unfortunately, will not provide full-scale experience to people’s visual impairment, at least not in the nearest future.
Can Mr. Viacorka post links to websites that provide current data on the number of users of each social network?
Where can I find statistics about the popularity of TikTok in my country (Bulgaria)?
The most informative source to see stats on social media in your country will be Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-bulgaria-january-2020-v01
At some point, our FB page which has thousands of likers, stop increasing likes. We post more visuals, much more effective content, we have many reaches but page likes are not increasing any more for a year already. What can be the good directions to pay attention to?
It means you reached some milestone, and there is no more space to grow your audience organically without changing the concept. Facebook in some countries is oversaturated, and when you reach some numbers of fans, you can’t find new ones. I would recommend to stop working for subscribers, but focus on engagements. Make those who subscribed – more engaged. Focus on comments and shares. Number of fans doesn’t really mean a lot and can mislead.
What are the main tips for media outlets to grow on social media in a short time of period?
For media – there are crush strategies to get MVA – Minimal Viable Audience — 1000-10000 (depends on the country). Mass following. Invite people to subscribe. Ask famous persons to share and mention your page. Build an audience around your stories and fresh content. I would recommend to create some viral content and advertise it massively. Anyway – remember — the first year is always the most difficult. If you are consistent and goal-oriented, if you will have some core fans who will always be sharing or commenting on your content, the growth will become faster. But it also takes time.
Where can we get more detailed information on how media outlets are using tinder? and does it work?
Tinder is the social network now, which used to be another dating service. NGOs, international organizations, politicians, and media using tinder for campaign primarily, engaging new users and subscribers. Media use tinder bots for disseminating content
What advice do you have to promote ourselves as journalists/influencers on social media? Do you recommend it at all?
I think it’s a must now. Brands go low; people really matters. Your rand is strong the same as people working for the brands. Remember, if you are a journalist, you do communications, not just journalism. Try to become an expert and authority first of all, and tat least promote what you do. Don’t be afraid to be present everywhere. More accounts will make you more searchable.